The Blast February
Search and Display are a Powerful Combo
This weekend (14 Feb 2010) sees the opening of Resorts World in Singapore. Known as an integrated resort, it features family entertainment by way of Universal Studios, restaurants, several hotels, theaters, marine park and drum roll….Singapore’s first casino.
So eagerly anticipated, Universal Studios saw queues of people arriving bright and early to have the first look at the Universal Studios even though none of the rides and shows were open to public yet.
The Resorts World website is pretty informative – http://www.rwsentosa.com. An initial online and TV campaign got people around the region pretty excited about what Resorts World has to offer. As for Singaporeans – if you want to try your luck at the tables, it will cost you US$70 bucks for a 24 hour ‘gaming levy’. Foreigners and tourists are exempt. So come and visit my little city.
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Australian Online Expenditure, 2009
Online advertising in Australia reached $1,871.25 million in 2009 showing a growth of 9.4% compared to 2008 from the latest Online Expenditure Report from the IAB Australia by PricewaterhouseCooper. This represents a boost of $161 million for the 12 months ending December 31st, 2009.
10 Ways To Better Use In-Stream
In-stream video advertising is set to grow enormously throughout 2010. Fuelling this growth is the coming together of the industry under the leadership of the Internet Advertising Bureau (IAB).
Senior Product Planner at Eyeblaster, Ronnie Lavi, recently blogged about 10 ways to take advantage of In-stream in advertising right now:
The Blast January
Welcome to 2010!
Every month we like to put together a show case of some of the more exciting ads that ran throughout the world. January saw some excellent uses of Instant Messenger formats, data capture ads and side kick units.
Most notable was a synchronised banners execution “Rabbids Go Home” by media and creative from Future in the US. The rich media unit featured a pesky Rabbid stealing a letter for the publishers logo and then flushing it down the toilet. This is shortly followed by the rest of the webpage being sucked down to reveal a trailer. See a demo of this creative here.
Word arrived that the Creative Zone Blog by Eyeblaster is now listed on the AdAge Power 150. So first a big thanks to our thousands of loyal RSS subscribers and readers. The blog, for those of you who are new, covers the 
latest and greatest in digital advertising. From interviews with the world’s leading creatives on their favorite brand experience to analysis of market trends by the formidable Eyeblaster Research, the blog focuses on innovations in the industry.
The blog appears together with client’s work on the Creative Zone, an ad gallery where marketers can play with the best digital campaigns, search for inspiration and share ideas.
We are so excited about this that we are giving away a Nexus One. Stay tuned by following us @creative_zone …
Users play with video size with the new Extender Format
This is a pretty cool new medium rectangle format that runs a video in a stretchy panel. The user can play with the video player horizontally and vertically.
View a plain vanilla demo here
There’s also a specs kit you can download here that has all the info you need to make your own.
- Image by Keenahn via Flickr
Ahhhh 2010! Another year lines itself up! Good times and challenges abound. Looking back over the last 12 months of digital marketing in SE Asia, I relish in the thought that 2010 would be much brighter for the industry. There are many opportunities for those wanting to make a mark in an industry that is continually defining itself. Here are some tips for you to stay ahead in the industry.
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The Blast December
Every month we like to put together a show case of some of the more exciting ads that ran throughout the world. December saw the release of several major motion pictures and some entertaining and interactive creative.
Most notable was a page takeover that ran in France. The ad, like the actual Philips Wake-Up product, gradually lightens the MSN home page. Once completely lit, the user is offered the chance to experiment with the light’s range in the banner, watch a video and find out more information about the product. View a demo of this creative here.
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